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PureSarees is acclaimed for the exclusive collection of Pure Silk Chiffon Georgette Zari Work Handloom Sarees. The brand name PureSarees is associated with TruLuv Creations, we are associated with the Handmade sarees for years and have been providing these pure Sarees made at our Banaras weaves to across India showrooms and brand chains.Through the online boutiques – site we are bringing these Sarees directly from the weaves to our esteemed customers across the globe.

All our Sarees go through strict quality checks before being shipped to the customers. Our quality team in Banaras checks the threads, dye, weave, zari, rolling and monitor the purity.There are four main varieties of Banarasi sari, which includes pure banarasi silk sarees(Katan), Organza (Kora) with Zari and silk; Georgette and Satin. All of these are hand woven sarees for special occasions

Our brand story

The owner and founder of PureSarees transformed her admiration for banarasi sarees into a business venture when she started this brand 5 years back. The banarasi sarees have been an integral component of every bride’s wardrobe in north India since memorial times. Varanasi is a well-known place for bringing the best handloom banarasi sarees and catering to the demands of domestic and international customers. Some striking characteristics of banarasi sarees are design inspirations from Mughal culture. This includes intricate & intervening floral, foliate motifs, kalga as well as bel. Some other unique features include compact weaving, intricate detailing, meena work & much more. The inception of PureSarees is done with the purpose to support the women handloom weavers as well as artisans and reviving the love for this 6-yard apparel globally. The discovery of the wonders of weavers and artisans from Varanasi has inspired the founder to come up with her own brand. So it is an interconnected network of passionate and empowered women who share their admiration for sarees & bring forward this magical unstitched dress to the rest of the world.

Vision of PureSarees

Until today, our banarasi handloom sarees serve as a symbol of our traditional design, culture & craftsmanship. This wonderful dress is a key illustration of our rich cultural heritage.Growing up in this country, and watching our mothers draping it every day, our founder made an attempt to blend this six-yard dress in a manner that the new generation looks at wearing this adorable attire. Thus, PureSarees enable women weavers and artisans from Varanasi to sell their magnificent and intricate work and are also committed towards the preservation of these timeless fables.

Sustainability at our core

Our luxury banarasi weaves are curated from 100% pure organic fabrics, carefully handcrafted by indigenous weavers and artisans from the religious capital of India, who have been carrying along with them the many-generation legacy of hand-weaving techniques. We seek to revive and at the same time promote the traditional banarasi weaving techniques, while providing a platform for indigenous women artists to showcase their talent. The best part about our brand is our commitment to ethical and sustainable practices, working with the handloom artisans from Varanasi to not only weave exquisite beautiful sarees but also eco-friendly ones. Due to this, we put great emphasis on fabric quality, and design integrity, making sure that every banarasi handloom saree that we showcases is truly a masterpiece in its own.


Due to our reputation of delivering products of exceptional quality and intricate designs, customers can stay rest assured that every piece of apparel that we supply is a testament of the rich cultural heritage of the country. Our banarasi sarees are symbols of elegance, class, and luxury and it is a no-ending tradition that never goes out of fashion. The gold & silver patterns of zari that are being inscribed on this apparel offer a new level of gorgeousness. Even the advent of technology has not affected the weaving pattern of our artisans as they still adhere to conventional hand-weaving techniques. This preserves the genuineness of saree weaving art, while at the same time shifting the legacy.  We incorporate handpicked & authentic products that seize everyone’s attention wherever you step in.

Our Commitment

Get ready to buy authentic handloom banarasi sarees from our online boutique. We deliver the best and latest products that can be worn generation after generation. All these beauties are one of its kind and timeless.  Our brand has its legacy withholding a special name in the space of Indian ethnic wear with thousands of satisfied customers from all across the globe. You can buy our gorgeous banarasi sarees online sitting anywhere in the globe. Visit our website and browse through our most exclusive & exquisite range of products online!

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